Febraayo 16, Kooxda Heineken, oo ah shirkadda labaad ee ugu weyn adduunka, ayaa ku dhawaaqday natiijooyinkeeda sannadlaha ah ee 2021.
Warbixinta waxqabadku waxay tilmaantay in 2021, Heineken Group ay heshay dakhli dhan 26.583 bilyan oo Yuuro, korodhka sannad-sannad ka ah 11.8% (kor u kaca organic ee 11.4%);Dakhliga saafiga ah ee 21.941 bilyan yuuro, koror sanadle ah oo ah 11.3% (kor u kaca organic ee 12.2%);faa'iidada hawlgalka ee 4.483 bilyan EUR, koror sanadle ah oo ah 476.2% (kor u kaca organic ee 43.8%);faa'iidada saafiga ah ee 3.324 bilyan euro, korodhka sanadlaha ah ee 188.0% (kor u kaca organic ee 80.2%).
Warbixinta waxqabadku waxay tilmaantay in sanadka 2021, kooxda Heineken ay ku guulaysatay wadarta guud ee iibka 23.12 milyan kiiloomitir, korodhka sanad-sannad ka ah 4.3%.
Mugga iibka ee Afrika, Bariga Dhexe iyo Bariga Yurub wuxuu ahaa 3.89 milyan kiiloomitir, hoos u dhacay 1.8% sanad kasta (kobaca noolaha ee 10.4%);
Mugga iibka ee suuqa Ameerika wuxuu ahaa 8.54 milyan kiilooter, koror 8.0% sanadba sanadka ka dambeeya (kor u kaca organic ee 8.2%);
Mugga iibka ee gobolka Aasiya-Pacific wuxuu ahaa 2.94 milyan kiilooter, koror 4.6% sannad-sannadka (hoos u dhaca organic ee 11.7%);
Suuqa Yurub wuxuu iibiyey 7.75 milyan kiiloomitir, korodhka 3.6% sanad kasta (kor u kaca organic ee 3.8%);
Astaanta ugu weyn ee Heineken waxay gaadhay iibka 4.88 milyan kiiloomitir, korodhka sanad-sannad ka ah 16.7%.Aalkolada yar iyo aalkolada aan lahayn iibka alaabada 1.54 milyan kl (2020: 1.4 milyan kl) ayaa kordhay 10% sanadba sanadka ka dambeeya.
Mugga iibka ee Afrika, Bariga Dhexe iyo Bariga Yurub wuxuu ahaa 670,000 kilomitir, korodhka 19.6% sanadba sanadka ka dambeeya (kobaca noolaha ee 24.6%);
Mugga iibka ee suuqa Ameerika wuxuu ahaa 1.96 milyan kiilooter, koror sanadle ah 23.3% (kor u kaca organic ee 22.9%);
Mugga iibka ee gobolka Aasiya-Pacific wuxuu ahaa 710,000 kiilooters, korodhka 10.9% sanad kasta (kobaca noolaha ee 14.6%);
Suuqa Yurub wuxuu iibiyey 1.55 milyan kiilooter, koror ah 11.5% sanad walba (kor u kaca organic ee 9.4%).
Shiinaha, Heineken waxay dhejisay kobac laba-god ah oo xooggan, oo ay hogaaminayso xoogga sii socda ee Heineken Silver.Iibka Heineken ayaa ku dhawaad labanlaabmay marka loo eego heerarkii hore ee coronavirus.Shiinaha hadda waa suuqa afraad ee Heineken ee adduunka ugu weyn.
Waxaa xusid mudan in Heineken uu Arbacadii sheegay in qiimaha alaabta ceeriin, tamarta iyo gaadiidka ay kor u kici doonaan ilaa 15% sanadkan.Heineken ayaa sheegtay inay sare u qaadayso qiimaha si ay ugu gudbiso kharashaadka alaabta ceeriin ee sarreeya macaamiisha, laakiin taasi waxay saameyn kartaa isticmaalka biirka, taasoo mugdi gelinaysa aragtida fog.
Halka Heineken ay sii waddo inay beegsato xad-dhaafka hawlgalka ee 17% ee 2023, waxay cusboonaysiin doontaa saadaasha dabayaaqada sanadkan sababta oo ah hubanti la'aanta sare ee kobaca dhaqaalaha iyo sicir bararka.Kobaca dabiiciga ah ee iibka biirka sanadka oo dhan 2021 wuxuu noqon doonaa 4.6%, marka la barbar dhigo filashooyinka falanqeeyayaasha ee kororka 4.5%.
Wariyaha labaad ee ugu weyn aduunka ayaa ka taxadaraya soo kabashada masiibada kadib.Heineken ayaa ka digay in soo kabashada buuxda ee ganacsiga baarka iyo makhaayadaha ee Yurub ay qaadan karto waqti ka badan tan Aasiya-Baasifigga.
Horaantii bishaan, Heineken oo ay xafiiltamaan Carlsberg A/S waxay u dejisay cod caajis ah warshadaha biirka, isagoo leh 2022 wuxuu noqon doonaa sanad adag maadaama masiibada iyo kharashyada sare ay ku dhufteen kuwa wax soo saara.Cadaadiska ayaa la qaaday waxaana la bixiyay hagitaan ballaaran, oo ay ku jiraan suurtagalnimada in aan korriin.
Saamileyda Koonfur Afrika ee soo saarta khamriga iyo khamriga Distell Group Holdings Ltd. toddobaadkan ayaa u codeeyay Heineken inay iibsadaan shirkadda, taas oo abuuri doonta koox goboleed cusub oo la tartanta xafiiltanka weyn ee Anheuser-Busch InBev NV iyo ruuxa Giant Diageo Plc ayaa ku tartamaya.
Waqtiga boostada: Febraayo-21-2022