Bishii Febraayo 16, Hereken Group, Bre-ka labaad ee ugu weyn adduunka, ayaa ku dhawaaqay natiijooyinkii sanadlaha ah ee 2021.
Warbixinta waxqabadka ayaa tilmaamaysa in 2021, Hereinken Group ay gaareen dakhli ka kooban 26.58 bilyan euros, oo ah muddo sanad ah oo euro ah oo ah 11.8% (koror dabiici ah oo ah 11.4%); Dakhliga saafiga ah ee 21.941 bilyan euro, oo ah sanad-sano oo kordhay 11.3% (koror dabiici ah oo ah 12.2%); Faa'iidada Howlgalka ee 4.483 bilyan oo EUR, sanad-sano oo kordhay oo ah 476.2% (korodhka dabiiciga ah ee 43.8%); Faa'iidada saafiga ah ee 3.32, bilyan euro euro, oo sanad-sano ah 188.0% (koror dabiici ah oo ah 80.2%).
Warbixinta waxqabadka ayaa tilmaamaysa in 2021, kooxda Heineken ay gaareen wadarta mugga iibka ee 23.22 milyan oo kiilood, oo ah muddo sanad-sannado ah 4.3%.
Mugga iibka ee Afrika, Bariga Dhexe iyo Bariga Yurub waxay ahayd 3.89 milyan oo kiilo, hoos u dhac 1.8% sanadkii (koritaanka dabiiciga ah ee 10.4%);
Mugga iibka ee suuqa Mareykanku wuxuu ahaa 8.54 milyan oo kiilo oo kiliili ah, koror ah 8.0% sanad-sano-sano-koron oo ah 8.2%);
Mugga iibinta ee gobolka Aasiya-Pacific wuxuu ahaa 2.94 milyan oo kiilo oo kiliili ah, oo ah korodh ka mid ah 4.6% sanad-sano (hoos u dhaca dabiiciga ah ee 11.7%);
Suuqa Yurub ee la iibiyay 7.75 milyan oo kiilo oo kiliini ah, oo koror ah 3.6% sanadkii (koror dabiici ah oo ah 3.8%);
Brand Heeneken wuxuu gaaray iibinta 4.88 milyan oo kiilo oo kiliilitir ah, oo ah muddo sanad-sano ah oo ah 16.7%. Iibka khamriga iyo aalkolada aalkolada aalkolada leh ee 1.54 milyan KL (2020: 1.4 milyan KL) ayaa kordhay 10% sano-sano-sano.
Mugga iibka ee Afrika, Bariga Dhexe iyo Bariga Yurub waxay ahayd 670,000 oo kilololitar, oo korortay 19.6% sanadka (koritaanka dabiiciga ah ee 24.6%);
Mugga iibka ee suuqa Mareykanku wuxuu ahaa 1.96 milyan oo kiilo oo kiliilitir ah, oo ah sanad-sano jir ah 23.3% (koror dabiici ah oo ah 22.9%);
Mugga iibinta ee gobolka Aasiya-Pacific wuxuu ahaa 710,000 oo millatir, oo koror ah 10.9% sanadka (koritaanka dabiiciga ah ee 14.6%);
Suuqa yurub ayaa ka iibiyay 1.55 milyan oo kiilo oo kiloleter ah, oo korortay 11.5% sanad-sano-sano-sano-weyn (koror dabiici ah oo ah 9.4%).
Shiinaha gudaheeda, Hereken wuxuu dhajiyay kobaca laba-lambar ee xoogan, oo uu hogaaminayo xoog ku sii waday xoogga lacagta Hereken lacag. Iibka Heeeken ayaa ku dhowaad labanlaabmay marka loo eego heerarka ka hor ee cudurka cronavirus. Shiinaha ayaa hadda suuqyada afaraad ee ugu weyn Heeneken ee ugu weyneyd Heeneken.
Waxaa xusid mudan in Hereken uu sheegay Arbacadii in agab cayriin, tamar iyo kharashyada gaadiidku ay ku kici doonaan qiyaastii 15% sanadkan. Hereken wuxuu sheegay in ay kor u qaadday qiimaha si ay ugu gudbiso kharashyada ceeriin ee macaamiisha, laakiin taasi waxay saameyn ku yeelan kartaa isticmaalka saboolka, daruuraha aragtida muddada-dheer.
In kasta oo Heineneken uu sii wado inuu bartilmaameedsado margin hawlgal ah oo ah 17% 2023, waxay cusbooneysiin doontaa saadaalinteeda dabayaaqada sanadkaas sababtuna tahay shaki la'aan ku saabsan kobaca dhaqaalaha iyo sicir bararka. Kororka dabiiciga ah ee iibka biirka ee sanadka buuxa 2021 wuxuu noqon doonaa 4.6%, marka la barbar dhigo filashooyinka falanqeeyayaasha ee kordhinta 4.5% kororka 4.5%.
Shirka ugu weyn ee ugu weyn adduunka ayaa ka taxadaraya soo-celin safka ka dib. Hereken wuxuu uga digay in soo kabashada buuxa ee barga iyo ganacsiga makhaayadda ee Yurub ay ku qaadan karto wax ka badan sidii Asia-Pacific.
Horraantii bishaan, Heineken Rival Carlsberg A / s Dejiya dhawaaqa dhaleeceynta ee warshadaha biirka ah, isagoo leh 2022 waxay noqon laheyd sanad caqabad ah sida masiibada faafa iyo kharashaadka sare ay hoos u dhacaan korantada. Cadaadiska ayaa la qaaday oo hagitaanno fara badan ayaa la siiyay, oo ay ku jiraan suurtagalnimada koritaanka.
Saamilayda Koonfurta Khamriga Afrikaanka ah iyo kuwa haragga ah ee kooxda 'Syrals' The Groupls Ltd. Toddobaadkan ayaa u codeeyay Hereneken si ay u iibsadaan koox cusub oo ay la tartamayaan Anheuser-Busch Inbev oo ka tirsan Diageo Plc.
Waqtiga Post: Feb-21-2022