Isbeddellada whiskey-ga ayaa si weyn u xaaqaya suuqa Shiinaha.
Whiskey waxay gaartay kobac joogto ah suuqa Shiinaha dhowrkii sano ee la soo dhaafay.Sida laga soo xigtay xogta ay bixisay Euromonitor, oo ah hay'ad cilmi-baaris oo caan ah, shantii sano ee la soo dhaafay, isticmaalka iyo isticmaalka whiskey ee Shiinaha ayaa sii waday heerka kobaca sanadlaha ah ee 10.5% iyo 14.5%, siday u kala horreeyaan.
Isla mar ahaantaana, marka loo eego saadaasha Euromonitor, whiskey waxay sii wadi doontaa inay sii wado heerka kobaca isku dhafka ah ee "laba-god" ee Shiinaha shanta sano ee soo socota.
Markii hore, Euromonitor waxay sii deysay miisaanka isticmaalka suuqa alaabada khamriga ee Shiinaha 2021. Waxa ka mid ah, miisaanka suuqa ee cabitaannada khamriga, rooxaanta, iyo whiskeygu waxay ahaayeen 51.67 bilyan litir, 4.159 bilyan litir, iyo 18.507 milyan litir siday u kala horreeyaan.litir, 3.948 bilyan litir, iyo 23.552 milyan litir.
Ma adka in la arko marka guud ahaan isticmaalka cabbitaannada aalkolada iyo rooxaanta ay muujinayaan isbeddel hoos u dhac ah, whiskey weli waxay sii wadaa isbeddelka koritaanka joogtada ah ee ka dhanka ah isbeddelka.Natiijooyinka cilmi-baarista ee warshadaha khamriga ee dhawaan ka yimid Koonfurta Shiinaha, Shiinaha bari iyo suuqyo kale ayaa sidoo kale xaqiijiyay isbeddelkan.
"Kobaca wiski-ga sannadihii u dambeeyay aad ayuu u muuqdaa.2020-kii, waxa aanu la soo degnay laba armaajo oo waaweyn (Wiskey), kuwaas oo laban-laabmay 2021. In kasta oo sanadkan ay si weyn u saamaysay deegaanka (aan la iibin karin dhawr bilood), (Shirkaddeenna mugga whiskey-ga) ayaa haddana la mid noqon kara. sanadkii la soo dhaafay."Zhou Chuju, maareeyaha guud ee Guangzhou Shengzuli Trading Co., Ltd., oo galay ganacsiga whiskey ilaa 2020, ayaa u sheegay warshadaha khamriga.
Ganacsade kale oo khamri ah oo Guangzhou ah oo ku hawlan ganacsiga noocyada kala duwan ee khamriga suugada, whiskey, iwm. ayaa sheegay in khamriga suugo uu ku kululaan doono suuqa Guangdong 2020 iyo 2021, laakiin qaboojinta khamriga suugada ee 2022 ayaa ka dhigi doonta macaamiil badan oo khamri ah oo soo jeediya. whiskey., taas oo si weyn u kordhisay isticmaalka whiskey-dhamaadka-dhamaadka sare.Waxa uu u weeciyay qaar badan oo ka mid ah agabkii hore ee ganacsiga khamriga suugada whiskey-ka, waxana uu filayaa in ganacsiga wiski-ga ee shirkadu uu gaadhi doono kobac dhan 40-50% sanadka 2022.
Suuqa Fujian, whiskey waxay sidoo kale ilaalisay heerka kobaca degdega ah."Whiski suuqa Fujian ayaa si degdeg ah u koraya.Waagii hore whiskey iyo brandy waxa ay 10% iyo 90% ka ahaayeen suuqa,laakin hadda mid walba 50% ayay ka yihiin”ayuu yidhi Xue Dezhi oo ah gudoomiyaha Fujian Weida Luxury Famous Wine.
"Suuqa Diageo ee Fujian wuxuu ka kori doonaa 80 milyan sanadka 2019 ilaa 180 milyan sanadka 2021. Waxaan qiyaasayaa inay gaari doonto 250 milyan sanadkan, asal ahaan kobaca sanadlaha ah ee ka badan 50%."Xue Dezhi ayaa sidoo kale xusay.
Marka lagu daro kororka iibka iyo iibinta, kor u kaca "Red Zhuan Wei" iyo baararka whiskey waxay sidoo kale xaqiijinayaan suuqa kulul ee whiskey ee Koonfurta Shiinaha.Tiro ka mid ah ganacsatada whiskey ee Koonfurta Shiinaha ayaa si isku mid ah u sheegay in hadda Koonfurta Shiinaha, saamiga ganacsatada "Red Zhuanwei" ay gaareen 20-30%."Tirada baararka whiskey ee Koonfurta Shiinaha ayaa si aad ah u kordhay sanadihii la soo dhaafay."Kuang Yan, maamulaha guud ee Guangzhou Blue Spring Liquor Co., Ltd., ayaa yidhi.Sida shirkad bilaabay soo dejinta khamriga 1990-meeyadii oo sidoo kale xubin ka ah "Red Zhuanwei", waxay dareenkeeda u jeedisay whiskey tan iyo sanadkan.
Khubarada warshadaha khamriga waxay sahankan ku ogaadeen in Shanghai, Guangdong, Fujian iyo meelaha kale ee xeebaha ah ay wali yihiin suuqyada caadiga ah iyo "buundooyinka" macaamiisha wiskiga, laakiin jawiga isticmaalka wiski ee suuqyada sida Chengdu iyo Wuhan uu si tartiib tartiib ah u sii xoogaysanayo, iyo macaamiisha meelaha qaar ayaa bilaabay in la weydiiyo wiskiga.
"Labadii sano ee la soo dhaafay, jawiga wiski-ga ee Chengdu wuxuu si tartiib tartiib ah u sii xoogeystay, dad yar ayaana qaatay hindisaha inay weydiiyaan (whiskey) ka hor."Ayuu yidhi Chen Xun, aasaasaha Dumeitang Tavern ee Chengdu.
Marka loo eego xogta iyo aragtida suuqa, whiskey wuxuu ku guuleystey kobac degdeg ah seddexdii sano ee la soo dhaafay tan iyo 2019, iyo kala duwanaanshaha xaaladaha isticmaalka iyo waxqabadka qiimaha sare ayaa ah qodobbada ugu muhiimsan ee keenaya koritaankan.
Indhaha gudaha warshadaha, oo ka duwan xaddidaadda cabitaannada kale ee aalkolada marka la eego xaaladaha isticmaalka, hababka cabitaanka whiskey-ga iyo xaaladaha ayaa aad u kala duwan.
"Wiskeygu aad buu u shakhsiyeeyay.Waxaad ka dooran kartaa wiski saxda ah goobta saxda ah.Waxaad ku dari kartaa baraf, samee cocktails, sidoo kale waxay ku haboon tahay muuqaalada kala duwan ee isticmaalka sida cabitaanada saafiga ah, baararka, makhaayadaha, iyo sigaarka."Laanta Whiskey ee Shenzhen Alcohol Industry Guddoomiyaha Ururka Wang Hongquan ayaa yidhi.
"Ma jirto xaalad la isticmaali karo oo go'an, iyo waxa ku jira khamriga waa la dhimi karaa.Cabbitaanku waa sahlan yahay, wax walbahaarka ma laha, waxayna leedahay qaabab kala duwan.Qof kasta oo jecel wuxuu heli karaa dhadhanka iyo udgoonka isaga ku habboon.Waa mid aan kala sooc lahayn.”Luo Zhaoxing, maamulaha iibka ee Sichuan Xiaoyi International Trading Co., Ltd. ayaa sidoo kale yidhi.
Intaa waxaa dheer, waxqabadka qiimaha sarreeya sidoo kale waa faa'iido gaar ah oo whiskey ah."Qeyb weyn oo ka mid ah sababta uu whiskeygu caan u yahay waa wax qabadkiisa qiimaha sareeyo.Dhalo 750ml ah oo 12-sano jir ah oo badeecadaha safka kowaad ah ayaa kaliya lagu iibiyaa in ka badan 300 yuan, halka khamriga 500ml ee isku da'da ah uu ka badan yahay 800 yuan ama xitaa ka badan.Wali waa calaamad aan heerka koowaad ahayn."Xue Dezhi ayaa yidhi.
Dhacdo xusid mudan ayaa ah in habka lala xiriirinayo khubarada warshadaha khamriga, ku dhawaad qaybiye kasta iyo xirfadle kasta ayaa isticmaalaya tusaalahan si uu ugu sharaxo khubarada warshadaha khamriga.
Macnaha aasaasiga ah ee waxqabadka qiimaha sarreeya ee whiskey waa uruurinta sare ee noocyada wiskiga."Summadaha whiskeygu aad bay u uruursan yihiin.Waxaa Scotland ku yaal in ka badan 140 warshadood oo distilleries ah iyo in ka badan 200 oo warshadood oo adduunka ah.Macaamiishu waxay leeyihiin wacyiga sare ee astaanta."Kuang Yan ayaa yidhi."Waxyaabaha ugu muhiimsan ee horumarinta qaybta khamriga waa nidaamka astaanta.Whiskey waxay leedahay sifo sumad leh oo xooggan, qaabka suuqana waxaa taageeray qiimaha summada."Xi Kang, oo ah agaasimaha fulinta ee Ururka Wareega Cunnada ee Shiinaha, ayaa sidoo kale yidhi.
Si kastaba ha ahaatee, marka la eego heerka horumarinta warshadaha whiskey, tayada qaar ka mid ah khamriga dhexdhexaadka ah iyo kuwa jaban ayaa wali aqoonsan kara macaamiisha.
Marka la barbar dhigo ruuxyada kale, whiskey waxay noqon kartaa qaybta leh isbeddelka dhalinyarada ee ugu cad.Qaar ka mid ah dadka ku jira warshadaha ayaa u sheegay warshadaha khamriga in dhinaca kale, sifooyinka kala duwan ee whiskey ay daboolaan baahida isticmaalka hadda ee jiilka cusub ee dhalinyarada kuwaas oo raadinaya shakhsi ahaan iyo isbeddel;.
Warcelinta suuqa ayaa sidoo kale xaqiijinaysa sifadan suuqa whiskey-ga.Marka loo eego natiijooyinka cilmi-baarista khubarada warshadaha khamriga ee suuqyo badan, kala duwanaanta qiimaha 300-500 yuan ayaa weli ah qiimaha isticmaalka caadiga ah ee whiskey."Qiimaha kala duwan ee whiskey si ballaaran ayaa loo qaybiyaa, sidaas darteed macaamiil badan ayaa awoodi kara."Euromonitor ayaa sidoo kale yiri.
Marka lagu daro dhalinyarada, dadka da'da dhexe ee qiimaha sare leh ayaa sidoo kale ah koox kale oo macaamiisha caadiga ah ee whiskey.Si ka duwan caqli-galnimada soo jiidashada dhalinyarada, soo jiidashada whiskey ee fasalkan inta badan waxay ku jirtaa sifooyinka badeecada iyo sifooyinka maaliyadeed.
Tirakoobyada Euromonitor ayaa muujinaya in shanta shirkadood ee ugu sarreeya saamiga suuqa whiskey ee Shiinaha ay yihiin Pernod Ricard, Diageo, Suntory, Eddington, iyo Brown-Forman, oo leh saamiyada suuqa 26.45%, 17.52%, 9.46%, iyo 6.49% siday u kala horreeyaan., 7.09%.Isla mar ahaantaana, Euromonitor ayaa saadaalisay in dhowrka sano ee soo socda, kobaca qiimaha saxda ah ee suuqyada wiski-ga ee Shiinaha uu inta badan wax ku biirin doono whiskey Scotch.
whiskey Scotch shaki la'aan waa guusha ugu weyn ee wareegan wiski-ga.Marka loo eego xogta laga soo xigtay Ururka Scotch Whiskey (SWA), qiimaha dhoofinta wiskiga Scotch ee suuqa Shiinaha wuxuu kordhin doonaa 84.9% sanadka 2021.
Intaa waxaa dheer, whiskey American iyo Japanese ayaa sidoo kale muujiyay korriin xooggan.Gaar ahaan, Riwei waxay muujisay isbeddel horumarineed oo xooggan oo aad uga sarreeya dhammaan warshadaha whiskey-yada ee wadooyin badan sida tafaariiqda iyo cuntada.Shantii sano ee la soo dhaafay, marka la eego mugga iibka, heerka kobaca sanadlaha ee isku dhafka ah ee Riwei wuxuu ku dhowaa 40%.
Isla mar ahaantaana, Euromonitor ayaa sidoo kale aaminsan in kobaca whiskey ee Shiinaha shanta sano ee soo socota ay weli rajo ka qabaan oo ay gaari karaan heerka kobaca sanadlaha ah ee labajibbaaran.Wiski malt oo keli ah ayaa ah mishiinka kobaca iibka, kobaca iibka ee whiskey-dhamaadka sare iyo ultra-sare ayaa sidoo kale kordhin doona.Kahor alaabooyinka heerka hoose iyo kuwa dhexe.
Xaaladdan oo kale, qaar badan oo ka mid ah khubarada warshadaha ayaa rajo wanaagsan ka qaba mustaqbalka suuqa whiskey ee Shiinaha.
"Waqtigan xaadirka ah, laf-dhabarta cunista wiskigu waa 20-jir dhallinyaro ah.10-ka sano ee soo socda, waxay si tartiib tartiib ah u kori doonaan guud ahaan bulshada.Marka ay jiilkani koraan, awoodda isticmaalka ee whiskey waxay noqon doontaa mid caan ah."Wang Hongquan ayaa falanqeeyay.
"Whiskey wali waxay haysataa meelo badan oo horumarineed, gaar ahaan magaalooyinka heerka saddexaad iyo afaraad.Shakhsi ahaan aad ayaan ugu rajo weynahay mustaqbalka mustaqbalka ee ruuxyada Shiinaha.Li Youwei ayaa yidhi.
"Whiskey wuxuu sii wadi doonaa inuu koro mustaqbalka, waxaana la qiyaasi karaa inuu labanlaabo ilaa shan sano."Zhou Chuju ayaa sidoo kale yiri.
Isla mar ahaantaana, Kuang Yan ayaa falanqeeyay in: "Wadamada ajnabiga ah, wineries-ka caanka ah sida Macallan iyo Glenfiddich ayaa ballaarinaya awooddooda wax soo saar si ay u ururiyaan awoodda 10 ama xitaa 20 sano ee soo socota.Waxaa sidoo kale jira raasamaal badan oo Shiinaha ah oo bilaabaya in la geeyo meel sare, sida iibsashada iyo ka qaybgalka sinnaanta.Soosaarayaasha sare.Capital waxay leedahay dareen aad u wanaagsan oo urta, waxayna raad ku leedahay horumarka warshado badan, sidaas darteed waxaan aad ugu rajo weynahay horumarinta whiskey-ka 10-ka sano ee soo socda."
Laakiin isla mar ahaantaana, dadka qaar ee warshadaha ayaa ka shakisan in suuqa whiskey ee Shiinaha ee hadda jira uu si degdeg ah u sii wadi karo inuu koro.
Xue Dezhi wuxuu aaminsan yahay in raadinta whiskey ee caasimadda ay wali u baahan tahay tijaabada waqtiga."Whiskey weli waa qayb u baahan waqti si ay u dejiso.Sharciga Scotland ayaa dhigaya in Wiskigu uu da' ahaan jiray ugu yaraan 3 sano, waxayna qaadanaysaa 12 sano in Wiski lagu iibiyo 300 yuan suuqa.Immisa raasamaal ayaa sugi kara muddadaas dheer?Markaa sug oo arag.”
Isla mar ahaantaana, laba ifafaale oo hadda jira ayaa sidoo kale soo celiyay xamaasadda whiskey wax yar.Dhinaca kale, heerka kobaca ee soo dejinta wiskigu wuu yaraa tan iyo bilowgii sanadkan;Dhanka kale, saddexdii bilood ee la soo dhaafay, noocyada ay matalaan Macallan iyo Suntory waxay arkeen qiimaha hoos u dhaca.
"Deegaanka guud ma fiicna, isticmaalka ayaa hoos u dhacay, suuqa ayaa ka maqan kalsooni, sahayduna waa ka badan tahay baahida.Sidaa darteed, tan iyo saddexdii bilood ee la soo dhaafay, qiimaha noocyada leh khidmadaha sare waa la hagaajiyay.Wang Hongquan ayaa yidhi.
Mustaqbalka suuqa whiskey ee Shiinaha, wakhtigu waa hubka ugu fiican ee lagu tijaabiyo dhammaan gabagabada.Halkee ayuu whiskey ka tagi doonaa Shiinaha?Akhristayaasha iyo asxaabta waa lagu soo dhaweynayaa inay ka tagaan faallooyinka.
Waqtiga boostada: Nov-19-2022